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| Queen Rania |
Queen Rania of Jordan travelled to Al Abdali to meet the team behind the Makesy mobile application. The App supports local artisans, seamstresses, embroiderers and garment makers, by connecting them to the local and international fashion design industry through e-commerce opportunities.
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| Queen Rania |
During the visit, Rania met with developer and the founder of the all Saeed Omar and heard about his experience and and inspiration behind the app that was launched in 2021. The startup aims to reduce people’s reliance on fast fashion and allow clients to customize their orders by proposing designs that are executed by skilled local tailors. Customers can do this by uploading photos and sketches of their proposed design ideas onto the app, after which Makesy tracks and monitors the production process by local artisans and seamstresses.
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| Queen Rania |
The application currently works with over 650 skilled artisans from across the country who are certified in sewing, crocheting, knitting, embroidery, beading, weaving and more. Makesy also ensures that the appropriate artisans are selected to fulfill each order by taking into consideration the order’s budget, the artisan’s skill level, and the client’s location.
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| Queen Rania |
To date, Makesy works with 115 fashion designers, retailers and entrepreneurs from 3 continents. Additionally, the startup has managed to secure employment opportunities for 45 women who have been certified by Bayt Al Khayt academy, an artisanal educational project established in 2010 to support local artisans by building their skills and enhancing their economic conditions. The academy offers diploma programs in seven different areas including, sewing, design, crocheting, embroidery, macramé, and home-based projects.
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| Queen Rania |
For the day, Queen Rania chose a stylish red and white look. Rania was wearing a white top with white Silvia Tcherrassi Exclusive Eleonor Embroidered Drill Midi Skirt (Thanks to DeboraMGrossi for the id) that she paired with an unidentified red sleeveless vest, Christian Dior D-Choc Pumps, Bottega Veneta Teen Jodie Shoulder Bag and her Nikos Koulis V White Gold Rubies and Diamond earrings.
The $690 skirt was described as, "The Colombian designer is known for her striking prints (the Italian fabrics are custom developed in-house) and Latin-flavored silhouettes. "Everything is effortlessly feminine, but at the same time strong," she says of Pre-Fall. Cut from floral-embroidered khaki-colored drill, the 'Eleonor' skirt has an ankle-length silhouette with a dropped waist that fairs out at the hips. "
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